How AI Is Making Your Online Shopping Smarter

Dear Techies,

Have you ever noticed how an online store seems to understand exactly what you want?
That’s AI, short for artificial intelligence, quietly improving your shopping experience to make it easier, faster, and more personal.

Let’s look at what this means for you as a shopper and how you can make the most of it.

What AI Is Doing for Your Shopping Experience

Every time you click, search, or buy something, AI takes note. It studies these actions to learn your preferences and then tailors what you see next.
That is why the “Recommended for You” section often feels perfectly customized.

What makes AI even more interesting is that it does not only repeat your past choices. It also adds new and relevant options to keep your feed fresh, introducing you to products and brands you might never have discovered on your own.

How to Get Better Recommendations

You can help AI systems learn your preferences more accurately. Here are some simple ways to do that:

• Click with intention. Select only items you genuinely like or plan to buy. AI uses these actions to refine future suggestions.

• Hide or skip products you dislike. If your shopping app gives you a “not interested” option, use it to clean up your feed.

• Rate and review purchases. Your feedback helps AI understand what works for you and improves future recommendations.

The more intentional your activity, the more personalized your shopping results become.

Use AI Tools to Save Money

AI is not only about personalizing your experience. It can also help you save money by finding deals and tracking price changes automatically.
Browser extensions and apps such as Honey or CamelCamelCamel use AI to monitor prices and alert you when an item becomes cheaper.

You can also:

• Set up notifications for flash sales at your favourite stores.

• Try AI-powered virtual shopping assistants that suggest outfits, gadgets, or home decor items based on your preferences.

AI can be your personal deal hunter, always on the lookout for discounts.

AI Shopping Tools Worth Trying

Here are some useful AI tools that make online shopping smarter and more efficient:

• Honey: Automatically applies coupons at checkout and tracks price changes for saved items.

• CamelCamelCamel: Monitors Amazon product prices and notifies you when they drop.

• Virtual Stylist Apps: Many stores on Shopify now offer AI stylists that recommend products based on your shopping history.

• LykDat: Compares alternatives, reviews, and prices across different stores to help you make informed choices.

• Google Lens: Lets you take a picture of a product and instantly find similar options available online.

These tools make shopping more efficient and help you get the best value for your money.

Shop Smarter, Not Harder

With AI doing most of the work, shopping becomes a more curated and enjoyable experience. You get:

• Faster results. Spend less time scrolling through irrelevant items.

• More relevant suggestions. See products that fit your budget and style.

• Fewer regrets. The AI learns your preferences and helps you avoid impulse purchases.

It feels like having a personal shopper who never gets tired.

Remember the Human Touch

AI makes great predictions, but your input still matters. The more you engage through clicks, ratings, and reviews, the better your results become.

And while AI can recommend products, human opinions and customer reviews still play a vital role in making confident choices.

Your Next Step

Next time you shop online, pay attention to how AI shapes your experience.

• Use the “hide” or “not interested” options to improve recommendations.

• Activate price trackers such as Honey or CamelCamelCamel to catch deals early.

• Try AI stylists or assistants to explore new looks or product ideas.

AI is here to make online shopping more personal, efficient, and enjoyable. Let it work for you and see how much smoother your next shopping trip becomes.

Your Tech Partner,
Ijeoma Ndu, PhD

P.S. Did you know I wrote a book? Tech Savvy Starts Here is available on Amazon—a practical, engaging guide for families and educators helping kids build confidence with technology. Check it out here.

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